Week 6 - Better

by StankyyDankyy

In North America, it's hard to say if  anyone is the best at growing cannabis and/or providing quality medicine to their patients. Of course their are hundreds, possibly even thousands of great growers and caregivers. Those that win cannabis cup awards from time to time or get acknowledged for other various accomplishments. But none that necessarily stand out as better than everyone else. One company in Israel however is hands down doing it better than anyone else. And there is no debate about it. That company is known worldwide as... Better.

What is their mission? According to Marty, a shareholder at Better, they want to set the bar for quality organic medicine. First in Israel, and then worldwide. And they are doing just that! Having officially been founded in 2009, the Better crew has quickly set their mark on the cannabis culture. Marty was nice enough to speak with me about the company. On top of being a shareholder at Better, he's also a patient and activist. He found that marijuana helped him heal from injuries due to being struck by a drunk driver in 2008. Yohai G is the founder of Better. Before founding the company, he had been working on another project in Israel for a few years, and had a decade of experience in California, where he apprenticed under and eventually partnered with K of the award winning firm Trichome Technologies, who've been featured dozens of times in High Times Magazine. Yohai took his 12+ years of experience and combined it with a team of individuals that were the best in their given fields. 

Their efforts to better the cannabis culture have garnered the attention of the Israeli cannabis authorities, who regard them as the current highest quality producer in Israel. In addition to that, the Czech authorities as well as the Canadian government have taken notice. "I cannot go into detail - but it seems likely that we will be operating within both of those markets within a year" he informed me when discussing the matter. It seems the Better team is determined, and maybe even destined to take the amazing work they've done in Israel to other parts of the world in need of quality affordable medicine. The company prides itself on the fact that they produce quality medicine and provide it for an affordable price. They guarantee 100% organic medicine to their patients for a low $2.75 a gram US. And since Israeli laws are so strict, all the medicine goes to extremely sick patients that are in desperate need of it.

"We are proud to be the only company in Israel that fuses Israeli agricultural innovation with tried and tested California-born methodologies, practices and genetics" said Marty. Their work is based out of Israel, but not just any part of Israel. The farm is located in southern Israel, close to the port city of Ashkelon. Which is a mere 10 miles away from the Gaza border. This put them in quite the predicament in 2011 when the Gaza/Israel conflict reached an extremely violent point, having an estimated 1,600 missiles and rockets fired out of Gaza. They also garnered international attention when they chose to remain on the farm against evacuation orders. This courageous act didn't go unnoticed. High Times Magazine featured them for their decision to stay during the 13 days of extreme violence. "Although it wasn't much of a decision, more of an obligation to our patients" said Marty.

After reading about their accomplishments, as well as their passion to provide, there shouldn't be any question as to why the Better team was selected to be my Stoners Of The Week. Putting their patients first, even before their own safety, the team has proven that they are passionate to provide to those in need. And doing so in a way that isn't a financial burden to those that are suffering. Better IS doing it better than anyone in their country, and they are just getting started!

To contact Marty or the Better crew,     visit their website at www.BetterTM.org.il and to check out some more photos of their operations, head over to their Instagram feed at www.Instagram.com/BetterTM. Tune in next week to see who will be the next Stoner Of The Week!